Watch out - these early Prime Day deals aren't as good as they seem

Amazon Fire TV Stick and Fire TV Cube with red warning sign across then on a green background
(Image credit: Future)

Amazon has kicked off its big Prime Day sale ahead of time with a few early deals. Some of these deals - including the cheap TVs - are great. Some of the products on offer, however, aren't quite as good value as they seem.

We're specifically talking about a number of Amazon devices that are listed as early offers on Amazon's main Prime Day page, including various versions of the Fire TV Stick and the Fire TV Cube. While the reductions of up to 41% on these already relatively affordable gadgets looks good at first glance, they've actually been cheaper in the past. And we expect most, if not all, will be cheaper when Amazon Prime Day starts proper on July 12.

Take the standard Fire TV Stick, which is currently listed for $24.99 after a $15 discount. Looks great right? Well, it was actually as low as $19.99 during last year's Black Friday and back in January. Then, when it comes to the Fire TV Stick 4K, this more advanced streaming stick was actually $10 less during Black Friday when compared to today's offer of $34.99.

Sure, the difference of a few bucks may not sound like much, but we would encourage patience if any of these items are on your Prime Day shopping list. With less than three weeks to go until the sale, you can almost certainly wait and get a better deal in July.

Aside from this, there still are some good Prime Day deals available now including many items down to their cheapest ever prices. We've highlighted them just below, including up to $700 off a number of Fire TVs and big discounts on refurbished products.

The best early Prime Day deals

Amazon Fire TV 55-inch Omni Series 4K TV: $559.99

Amazon Fire TV 55-inch Omni Series 4K TV: $559.99 $299.99 at Amazon
Save $260
- One of the best early Prime Day deals is this 55-inch Amazon Fire TV Omni Series 4K TV down to its lowest price yet. It's a bargain for an advanced set that will improve your home cinema experience thanks to it 4K resolution support as well as advanced features such as HDR, Dolby Digital and Dolby Vision. The latter significantly improves the picture quality with a richer and wider color palette, and is usually reserved for more expensive sets. It's a steal getting it on a TV this cheap.

Insignia 50-inch F30 Series 4K Fire TV: $399.99

Insignia 50-inch F30 Series 4K Fire TV: $399.99 $239.99 at Amazon
Save $160
- The Insignia F30 Series Amazon Fire TV is slightly cheaper compared to the Omni Series above but that's because it lacks some of the more advanced features found in the premium display. However, it's a fantastic deal now it's also down to its lowest ever price and a fine TV for your general everyday viewing - especially if you have a smaller budget.

Toshiba 75-inch M550-Series 4K Fire TV: $1,399.99

Toshiba 75-inch M550-Series 4K Fire TV: $1,399.99 $699.99 at Amazon
Save $700
- A massive 75-inch TV for half-price? What's not to love about this $700 discount on the Toshiba M550 Series 4K Fire TV? And, you guessed it, that brings it back down to it's lowest ever price. You get a lot for your money here, including a sharp 75-inch 4K LED display with HDR that offers excellent picture quality, a smooth 120Hz refresh rate that's ideal for gaming, hands-free voice controls and all major streaming apps. An unbeatable price for a premium TV of its size.

Kindle (Certified Refurbished): $79.99

Kindle (Certified Refurbished): $79.99 $39.99 at Amazon
Save $40
– There's understandable caution when buying second-hand, but Amazon's Certified Refurbished range have been checked, tested and restored to work like new. This massive price cut on the basic entry-level Kindle brings it down to just $39.99, which is a big $50 saving over the price of a new one. A smart and affordable pick up for those into light reading.

Insignia 50-inch F50 Series 4K QLED Fire TV: $369.99

Insignia 50-inch F50 Series 4K QLED Fire TV: $369.99 $299.99 at Amazon
Save $70
– Amazon only has one QLED TV on sale in its selection of early Prime Day deals - and here it is. This 50-inch Insignia display is down to a surprisingly low $299.99, which is almost unheard of for a QLED TV. This tech delivers better contrast, brighter colors and more vivid images - which also makes them a great choice for a brighter room or for serious TV and movie lovers who want to get the best from what they watch. Again, today's offer knocks the TV down to its cheapest ever price.

Amazon Echo Show 5 (2nd Gen, Certified Refurbished): $74.99

Amazon Echo Show 5 (2nd Gen, Certified Refurbished): $74.99 $44.99 at Amazon
Save $30 -
Another deal on some refurbished tech. This time it's the Amazon Echo Show 5 smart display for just $44.99 - a saving of $30. You can use it to stream music, make and receive video calls, and display your favorite photos. It's been checked, tested and renewed to function as if it was fresh out the box, so it's a great way to get the popular latest version of the smart display down to its cheapest ever price.

James Pickard
Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his own personal use, he decided to make it his job to share those bargains with you. James also has over five years of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.